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First Call

First Call, a Kansas City non-profit, asked us for a campaign highlighting the dangers of prescription opioid abuse—an epidemic which kills 116 Americans every day. We found a simple visual metaphor to drive home the threat. This campaign won a Clio and was featured in Luerzer's Archive magazine.
Opioids_Death_Board_WEB-1.jpg
Opioids_Prison_Board_WEB-1.jpg

Brand: First Call
Agency: VMLY&R

3D Studio: La Lupa

Role: Copywriter

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