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Partners for Peace

Emoji Extinction

The One Show challenged us to bring two unaffiliated groups together to promote a cause, and we liked the brief so much we did it twice. Emoji Extinction won a Bronze Pencil at the 2017 One Show Young Ones awards.
To help raise awareness for species on the World Wildlife Fund's endangered list, Apple tries a little iPhone experiment.
The week before earth day, popular animal emojis begin to disappear from the keyboard. For a limited time, the only way to bring them back is to donate.

Canon + ACLU

It's hard to feel like a family when your parent or spouse is in prison – and there are a lot of Americans in prison.
Canon photographers visit prisons around the country, offering free photo shoots for inmates and their families. These family photos provide milestones of growth and relationships. Evidence of family ties that might otherwise be lost.
Copy: Ryan Schade & Tanner Wadsworth
Art: Maggie Paris
Video: Jason Murray
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