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Tom Tom Go
Apple maps is pretty good. Google maps too. They'll get you close, but Tom Tom's new navigation app will get you closer – and it turns out that matters a lot.
Internet Detours
Tom Tom partners with publishers like The Huffington Post to highlight in a digital medium how irritating unplanned detours can be. When users click on links, they're briefly redirected to a Tom Tom landing page before they're allowed to access their desired content.
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