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Tropicana

Tropicana asked my team for a campaign emphasizing the portability of their new single serve bottles. I asked "why don't we just put single-serve-shaped pockets on coats and backpacks?" Sometimes out of dumb questions grow mighty 360° campaigns.
Print Spreads
Case Study

Brand: Tropicana
Agency: VMLY&R

Director: RJ Collins

Studio: ESTILO3D

Audio: Evolution

Role: Copywriter

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